Tapcart (wip)
Tapcart is a mobile app builder that allows merchants on Shopify to easily build a powerful shopping app. As a visual designer at Tapcart, I work closely with the brand design team and other partners within the org. to create, build, & support Tapcart’s visual identity in all channels of design.
Watch the 2022 design reel to see the
projects that I have worked on!
Digital Design | Web Design | UI/UX | Branding |
Art Direction | Social Design | Paid Social Design
Motion Design + Animation : Joy Jang
Storyboard Design: Devin Lee & Joy Jang
Storyboard Design: Devin Lee & Joy Jang
Tapcart Rebrand
I was responsible for designing and also helping form the design principles for our 2022 rebrand. Our main goal with the rebrand was to create a robust brand system that will help make the brand feel consistent throughout all channels. We wanted the brand to be bold and scalable while also upholding Tapcart’s core values & visual principles.
CD: Anthony Ananadono
AD: Tiffany Jan
Lead Design: Devin Lee
AD: Tiffany Jan
Lead Design: Devin Lee
Branding | Art Direction | Social Design
BFCM Peak Szn Report
We were tasked with creating a Black Friday Cyber Monday report website + brand. This report contains industry insights on mobile commerce + shopping trends. I worked on creating a unique branding system that still had roots to our core brand. For this report, we wanted the visuals to help narrate the experience to the user. The use of “sales” stickers and tags, helped invoke and support the reports narrative. Throughout the process I also designed out the infographics/social design, paid ads, + helped assist with the web design.
Experience the report here.
CD: Anthony Ananadono
Lead Design: Devin Lee
Web Design + Development: Icy Leng
Lead Design: Devin Lee
Web Design + Development: Icy Leng
Digital Design | Web Design | UI/UX | Branding |
Art Direction | Social Design | infographics
Art Direction | Social Design | infographics
Tapcart Academy
The brand team was tasked with creating a brand, website, videos, and other channel assets for Tapcart’s free education program! TCA is an extensive video library that teaches you the in’s and out’s of building a codeless app for your shopify store. I helped setup TCA‘s visual system, and implement them throughout all TCA channels.Experience Tapcart Academy Here.
CD : Anthony Ananadono
Design Lead: Devin Lee
Design Support: Tiffany Jan
Motion Designer: Joy Jang
Web Design + Development: Icy Leng
Digital Design | Web Design | UI/UX | Branding |
Art Direction | Social Design | infographics
Art Direction | Social Design | infographics
More to Come ︎
Upcoming Launches:Insights Pro LP, Push Notifications LP, DX LP,
Faux Mockup Brands, BFCM
Digital Design | Web Design | UI/UX | Branding |
Art Direction | Social Design |
Art Direction | Social Design |
